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The Super Bowl of Advertising, by Bernice Kanner

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The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful commercials across multiple industries. In this book you will find: Case studies from dozens of advertisers over the years ROI analysis of Super Bowl advertising effectiveness Historical perspective of the evolution of successful marketing campaigns How the word of mouth influence of Super Bowl marketing is more important than ever. Written by longtime marketing author Bernice Kanner (who sadly passed late last year), The Super Bowl of Advertising: Are Commercials Still Winning the Game? was first published in 2004. This best selling title has been repackaged by the ANA to provide you with key insights from the advertising industry.

• Sales Rank: #11247265 in Books
• Brand: Brand: Association of National Advertisers
• Published on: 2007-01-12
• Released on: 2007-01-12
• Number of items: 7
• Binding: Paperback
• 124 pages

Features

• Used Book in Good Condition

From Publishers Weekly
This breezy and entertaining book provides a look at how advertising on America's most watched television program-the Super Bowl-has changed over the past 36 years. Kanner, former "On Madison Avenue" columnist for New York magazine, offers delightful tidbits about the commercials, the products and the executives responsible for choosing the ads. Who would believe that there were some 30,000 unsold seats at the first Super Bowl, in 1967, and 60-second spots sold for less than $100,000? Today, with more than 750 million viewers around the world, advertisers pay more than $2 million for 30-second spots. Presenting anecdotes about the ads along with illustrations, Kanner takes readers through time as she discusses such classic lines as "Schaefer is the one beer to have when you're having more than one" and "take it all off" in reference to Noxzema shaving cream. In an amusing piece, "Fossil Fuel," Kanner recounts a popular animated commercial that occurs inside a natural history museum at night: "The bones of a giant tyrannosaurus stir to life, awakened by the intoxicating smell of McDonald's fries. The T-rex sets off to find them. When a dozing guard realizes that Dino wants his dinner, he playfully makes it do tricks, doling out fries as training bait." Particularly insightful is "the dot-com bowl" chapter about the 2000 game. Several Internet companies spent millions of their IPO money on their ads-in vain, as the corporations were out of business by the end of the year. General business readers as well as industry insiders will appreciate the behind-the-scenes look at their world.
Copyright 2003 Reed Business Information, Inc.

Review
Advertising has become America's favorite spectator sport, and it couldn't ask for a better play-by-play announcer than Bernice Kanner. -- Randall Rothenberg, author of Where the Suckers Moon: The Life and Death of an Advertising Campaign

This is one enjoyable read—and a must-have for my reference shelf. -- Marian Salzman, co-author of Buzz: Harness the Power of Influence and Create Demand

About the Author
Bernice Kanner is a marketing expert with Bloomberg L.P., a columnist for "ScreamingMedia", and a regular contributor to Oxygen.com. She has appeared as a marketing expert on "CBS Morning News," ABC, and ESPN, and from 1981 through 1994 she wrote the award-winning "On Madison Avenue" column appearing in "New York Magazine."

Phil Dusenberry is chairman emeritus of BBDO North America, the ad agency he transformed into a creative powerhouse. He joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman while winning numerous industry awards. Since retiring in 2002, he conducts creative seminars and lectures around the world.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A Wonderful Gift for Those Who Love Advertising!
By Donald Mitchell
Advertising is very difficult to do well. Ask anyone who has tried, and they will tell you.
Once a year the American part of the advertising world comes together to display its finest efforts . . . all in the same program, the Super Bowl. What have been the high and low points of these efforts? Why did this event end up being so important to advertisers and their agencies? Those are but some of the questions this fine book will answer.
In my family, the men watch the Super Bowl for the football and the women watch for the advertisements. In past years, I have attended many Super Bowls (where the fans don't usually see the ads) and often wondered why everyone was talking so much about the advertisements during the following days. Having now seen some of the efforts that I had missed, I better understand why some watch the ads for fun.
The book is organized around telling the story of how advertising developed in the Super Bowl. This task is accomplished from a historical perspective, from looking at categories of ads (soft drinks, beer, cars, athletic footwear, food, and financial services), ways of advertising (sex-related stories, animals and by trying to steal attention from the Super Bowl), and major advertisers who have had a big influence on the game's reputation for ads (Apple, Budweiser, Pepsi). In the historical section, much more attention is paid to recent years than the early ones, and you will hear a lot about dot-com companies flopping at the Super Bowl.
In the best of these stories, you get lots of large, full-color stills from the ads, discussions of how the ads were selected, and information about how the advertiser's business fared after the Super Bowl compared to the cost of the ads. Getting permission for all of these stills must have been a brutish task. I spent months just getting permission for one still in a book that I co-authored.
I would be very surprised if a better book is written anytime soon on this subject. The only unavoidable disappointment was that the book was written before the Janet Jackson incident at the 2004 Super Bowl. That would have provided lots of meat for discussion. My avoidable disappointments were that the book didn't provide more detail about the best advertising campaigns that were launched at the Super Bowl and how the success of the ads was affected by the quality of the game.
At another level, this book will appeal to older readers as a sort of walk down memory lane as you recall your life when you first saw these games and these ads. For younger readers, it will be like a glance into a museum to see how much communications have shifted in just a few decades.

1 of 1 people found the following review helpful.
Super facts between Super Bowl Sunday snaps!
By Stan Hudy
"The Super Bowl of Advertising" recounts the successes, miracles and flops from all 37 Super Bowls not from the couch, but from inside the advertising agencies that created the spots and the companies that footed the multi-million dollar bills.
"The Super Bowl of Advertising," brings out little-known facts about Super Bowl Sunday besides the cost-per-second of commercials over the years.
Kanner's work, like advertising, is all about presentation as "The Super Bowl of Advertising," with its 6x9 size and use of glossy white pages, filled with video stills of commercials allow the memories of those 30-second sellers to be recalled with ease.
"The Super Bowl of Advertising," is a trip down advertising's memory lane.
Coca-Cola's "I'd like to teach the world to sing," debuted during Super Bowl VI followed by Mean Joe Greene's change of heart after a cold Coke at Super Bowl VII.
McDonald's "You Deserve a Break Today" was seen in 1971 with the accompanying music and jingle from Barry Manilow. The golden arches tounge-twister about its Big Mac ingredients was first heard in 1974.
In 1977, Brother Dominick provided 500 more copies for the abbot utilizing the newly innovative Xerox Copiers with the tag line, "It's a miracle."
1984 the year and the book by George Orwell created a wave that every ad agency wanted to ride and companies wanted to emulate.
The Apple Computer commercial, directed by Ridley Scott, shattered the minds of advertisers and viewers when an athletic blonde hurdles a sledgehammer at the screen, tinted blue, exploding and announcing that Apple Computer will introduce the Macintosh later that week. The ad ran only once, didn't even show the product but it was played again and again on network television, morning shows and still registers today with viewers.
In the 1990's advertisers were forced to decide on what way to approach their viewers as the Gulf War broke out prior to Super Bowl XXIV. While Coca-Cola went patriotic, Diet Pepsi went with "The Right One, Baby!" with Ray Charles and the Uh-Huh Girls.
No advertising book would be complete without paying homage to the King of Beers, Budweiser, and its numerous memorable spots on Super Sunday.
From Clydesdales, to frogs, to lizards, to copiers, catch phrases and the "Bud Bowl" "The Super Bowl of Advertising," describes how Anheuser-Busch became the King of Super Sunday.
Not to be forgotten is the dot.com craze, ads and even faster bust with only Monster.com and HotJobs.com surviving the blitz of 2001.
If you watched it on Super Sunday, like it or even hated it, "The Super Bowl of Advertising" is a quick look back at the action off the gridiron and many of the memories that have stayed with us when the final scores may have faded from memory.

2 of 2 people found the following review helpful.
The Greatest Television Advertising Book ever Published!
By Steven Dworman
As a former Adweek Magazine suppliment publisher, I can say without a doubt that if you have any interest in television advertising, commercials, and their results-or even just heading down a nostalgia path, this book is the greatest book ever published on it's subject.
Inside it's pages are filled with full color photographs of the most important television spots in the past 20 years.
But even more important, Ms. Kanner's insightful writing gives us the inside stories of how these spots were created and what happened when they were aired. The background and inside information she's uncovered is invaluable for anyone interested in this field.
If you want to own one book on television advertising, this is the new bible!

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[L985.Ebook] Ebook Martial Arts Teaching Tales of Power and Paradox: Freeing the Mind, Focusing Chi, and Mastering the Self, by Pascal Fauliot

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A collection of parables and teaching stories from the martial arts traditions of Japan and China that emphasizes their spiritual foundation.

• The teaching stories in this book are based on the lives of martial arts masters and are meant to inspire questions and insights for the student.

• Written for martial artists and anyone interested in Eastern religions such as Buddhism, Zen, and Taoism.

True martial arts should never be confused with simple combat techniques. Rather, martial arts are a way that an individual, after a long and difficult apprenticeship, can gain a profound understanding of the true nature of reality and one's place in it. Over time the apprentice discovers the laws governing the subtle forces of life and realizes that their mastery is only possible after one has mastered oneself. "He who has mastered the Art doesn't use his sword: he compels his adversary to kill himself." This quote from renowned sword master Tajima no Kami perfectly expresses the paradoxical nature of martial arts teachings in China and Japan. These teaching stories are not moral fables; in fact they have nothing to prove. Their purpose is actually to inspire questions and insights that will aid the student to achieve self-realization.

Most of the stories in this book are based on actual events in the lives of martial arts teachers who have achieved legendary status. The almost superhuman abilities of some of the masters described here are evidence of the secret powers that can be wielded by those whose martial arts training is not simply the learning of physical techniques but involves the mastering of the subtle energies of the mind and body. Master of the Art of Archery Kenzo Awa could hit the center of a target even when shooting in total darkness. Assailants of Tai Chi master Yang Lu Chan found their blows did more damage to themselves than to their would-be victim. By reading--and comprehending--the tales in this book, we can acquire the same essential knowledge that these masters had--that extraordinary forces are within the grasp of those who have achieved inner peace and self-mastery.

• Sales Rank: #872157 in Books
• Brand: Pascal Fauliot
• Published on: 2000-04-01
• Released on: 2000-04-01
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .50" w x 5.38" l, .37 pounds
• Binding: Paperback
• 128 pages

Amazon.com Review
Even though it is now a cliché to say that learning a martial art is as much about learning to conquer oneself as it is about learning to conquer the enemy, most martial-arts books are still about the latter. Pascal Fauliot lends a refreshing voice to the field by excavating some of the great educative tales from the martial arts traditions of China and Japan. Not exactly moral tales, these stories exemplify the ideals of excellence in the martial arts, and are as entertaining as a feature film. Some of the scenarios you might expect: the master who is bushwhacked but comes out unscathed, or the master who sets his student to mundane tasks rather than fighting techniques. Others will surprise: the master who shatters an enormous piece of bamboo without touching it, or the bully who thrashes a little old man only to find himself bedridden the next day. Purportedly all true, these are inspirational stories about learning persistence, self-mastery, flexibility, concentration, and harnessing the invisible power of chi. They are also lighthearted, and retold with an expert touch that the master of any art would appreciate. --Brian Bruya

Review
"Even though it is now a cliche to say that learning a martial art is as much about learning to conquer oneself as it is about learning to conquer the enemy, most martial-arts books are still about the latter. Pascal Fauliot lends a refreshing voice to the field by excavating some of the great educative tales from the martial arts traditions of China and Japan. Not exactly moral tales, these stories exemplify the ideals of excellence in the martial arts, and are as entertaining as a feature film. Some of the scenarios you might expect: the master who is bushwhacked but comes out unscathed, or the master who sets his student to mundane tasks rather than fighting techniques. Others will surprise: the master who shatters an enormous piece of bamboo without touching it, or the bully who thrashes a little old man only to find himself bedridden the next day. Purportedly all true, these are inspirational stories about learning persistence, self-mastery, flexibility, concentration, and harnessing the invisible power of chi. They are also lighthearted, and retold with an expert touch that the master of any art would appreciate." (Brian Bruya, Eastern Religion Editor, Amazon.com)

"All readers should find the stories and simple commentary in this little book entertaining, instructive, or inspiring." (Robert Ellwood , the quest, September - October 2001)

Language Notes
Text: English (translation)
Introduction: French

Most helpful customer reviews

19 of 20 people found the following review helpful.
Taste of the inner meaning of martial arts
By I. Dunn
This small book leaves me begging for more. It relates tales teaching the inner meaning of the martial arts. It is divided into the following sections. 1. The message of the stories. 2. On the threshold of the mystery. 3. Confronting the mountain. 4. The snare of appearences. 5. The great test. 6. Lessons of the Zen masters. 7. Winning without fighting. 8. The ultimate secret. For those who are interested in the martial arts as a path for self development and realisation rather than just as a 'grab em and bash em' exercise in futility, this book will be a treasure for you. The martial arts have traditionally passed on its ethos and morality through tales such as these.
Many of these tales were already familiar to me as our Sensei recounts some at each training session, more or less. The book only has one major drawback, there isnt enough of it. It left me wanting more.

3 of 3 people found the following review helpful.
The Inward Journey
By Mantis
Sometimes a book shows up at a crucial moment, the missing piece of the puzzle. This is that book. For those of you that were attracted to the martial arts because of the spiritual and philosophical underpinnings behind them, this book is for you. This is Taoism and Zen through the lens of martial arts.

This is not a collection of morality tales. This is a deep plunge into sobering reality based on real events. The short stories take place in China and Japan. Reminiscent of the book, Zen Flesh, Zen Bones Classic Edition: A Collection of Zen and Pre-Zen Writings, it can serve as a guidebook on the inward journey. Some of the stories are humorous, others are quite sobering. Many are tales about Samurai. Three stories use an animal as a substitute for the actual student, such as a very talented ape, a fighting rooster and a cat.

It is amazing how the writer, Pascal Fauliot, can take so complex a subject and make it easy to understand. He can write of great mysteries, exposing the bare elements. The narrative is simple and straight forward. In "Confronting the Mountain", the opening pages of this chapter speak eloquently of the human condition. This book is a gem, translated from the French by Jon Graham.

4 of 5 people found the following review helpful.
Neat book, compelling and thoughtful
By L. A. Kane
This set of vignettes is not only fun to read but it really does make you think. Fast paced, clear writing in a style that is reminiscent of Dave Lowry. You don't have to be a martial artist to enjoy it though you will probably get more out of it if you are.

Lawrence Kane
Author of Surviving Armed Assaults, The Way of Kata, and Martial Arts Instruction

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• Sales Rank: #1107954 in Books
• Published on: 2013-10-09
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .48" w x 7.50" l, .82 pounds
• Binding: Paperback
• 212 pages

About the Author
Marketing consultant Andréa Coutu founded Consultant Journal (ConsultantJournal.com), a community designed to help people survive and thrive as independent consultants. Having run Trustmode Marketing for more than 17 years, Andréa draws from experience that spans marketing and business management. Backed both by a Bachelor of Arts in English and an Executive MBA, Andréa draws from a unique blend of creative inspiration and business acumen Her marketing practice focuses on building credibility and sales for clients. She has also been a visiting lecturer for Simon Fraser University, taught at the University of British Columbia and published dozens of articles in magazines and newspapers. Andréa lives and works in beautiful Vancouver, Canada.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Great resource! Exactly what I needed.
By Amazon Customer
I wanted to give this book 6 stars, but of course, Amazon won't let me do that. I bought this book in its original pdf format from the author's web site for $39.99. I was struggling with the decision of how much charge for my consulting services, and this book was exactly what I was looking for. More than that, it was exactly what I *needed* as I was starting my new consulting business. I was so impressed with it, that I contacted the author and suggested she make it available for Kindle. One week later, here it is, in an affordable abridged version.

If you are a consultant who is just starting out or wonder if you are undercharging, I can't recommend this book enough. I've never written a review on Amazon before, but this book really deserves all of the kudos I'm about to give it.

Simply put, buying this book probably was the best decision that I've made so far for my new consulting business. As the author points out, setting your consulting fee might be the most important strategic business decision you make. The pitfalls of setting fees that are too high seem obvious. However, as the author explains, setting your fee too low can also have all sorts of unintended negative consequences. Setting fees "just right" is very tricky, and the author does a fantastic job of leading you through the process of figuring out how to do that.

The book is extremely well-written and an easy read. It feels more like a conversation or consultation than a book in some respects. She avoids jargon, and provides a great balance of explanation, anecdote, and examples from consultants who have also struggled with the issue of setting fees.

It is also very thorough and methodical, with just the right amount of detail to make it useful to a business owner. You neither have to weed through the unnecessary to get critical information, nor are you left with unanswered questions.

The major exception to that last point is if you are interested in solution-based fees, in which case, you will want to definitely upgrade from the abridged version. (Note: If you want the full version after you read the abridged version, the author is offering a way to upgrade without having to pay twice.)

1 of 1 people found the following review helpful.
This is especially the case when you have a good relationship/long-term relationship with a client
By sd
I've done some consulting, and fees definitely are always the biggest hurdle. This is especially the case when you have a good relationship/long-term relationship with a client. This is a must-have book on my shelf. Lost one star for formatting (i.e. blank pages, awkward page breaks, etc.) and some redundancy of ideas. The book is definitely worth the $40 price-tag nonetheless. As another English BA with an MBA, I've found this mix to be very successful personally and professionally. Some of my bosses are the same, and I think that is part of what gives this book its strength. I've found a lot of business writing to be especially weak when the person doesn't have a strong writing base. I think Andrea knows how to distill the complex ideas and make them simple.

4 of 4 people found the following review helpful.
What a help!
By Jessup
I'm not much of a writer, but I can tell you how much this book has helped me decide on setting my fees.
I had already purchased the full version, which is great; when I saw that it was now available here and felt others would benefit as much as I did. By following the clear, logical steps outlined in the book I was able to answer the first question of self-employment: knowing how much to charge.

See all 11 customer reviews...

Consulting Fees: A Guide For Independent Consultants (Consultant Journal Guides) (Volume 1), by Ms. Andrea Coutu PDF
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[Q256.Ebook] Download GIVE A BOY A GUN, by Jack Olsen

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• Sales Rank: #1143495 in Books
• Brand: Dell
• Published on: 1986-08-01
• Released on: 1986-08-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x 4.25" w x 1.00" l,
• Binding: Mass Market Paperback
• 314 pages

From Publishers Weekly
Claude Dallas Jr. was raised in Upper Michigan and Ohio by a father whose philosophy was "give a boy a gun and you're makin' a man." After high school, the young man went to the rugged border area of Idaho, Oregon and Nevada and worked as a cow-puncher and handyman on several ranches. But his dream was evidently to become a 19th centurystyle mountain man and so he turned to poaching, often killing animals even though he had no need for the meat. In 1981, he killed two game wardens in front of a witness. On the run for 15 months, he was eventually captured in a shootout and found guilty of manslaughter in a singularly bizarre trial. The trial is well told, but the book as a whole is a disappointment from the author of such fine true crime tales as "Son" and The Man with the Candy. November 8
Copyright 1985 Reed Business Information, Inc.

From Library Journal
``Give a boy a gun and you're makin' a man,'' Claude Dallas, Sr., is quoted as saying in this book about his son, Claude Jr., a self-made cowboy, trapper, and ``mountain man'' who was convicted of manslaughter in the shooting deaths of two Idaho game wardens. Claude Jr. was well-liked by many, including a sympathetic jury which rejected possible first or second degree murder verdicts. Was it a case of self-defense or outright murder? Olsen, who last wrote the popular `` Son'': a psychopath and his victims ( LJ 11/15/83), skillfully presents his viewpoint in a readable tale more reminiscent of Old West traditions than of the 1980s. Recommended. Gregor A. Preston, Univ. of California Lib., Davis
Copyright 1985 Reed Business Information, Inc.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Don't Give This Boy a gun
By Geraldine Satz
Actually this book would have rated a five as far as the story Mr. Olsen was telling. However, major editing needed to be done to make it more readable. I am a three year resident of Boise and this book gave me a better sense of western living. Coming here from New Jersey, it was quite a culture shock. After I finished reading the book I questioned my new friends about the "hero". Everyone knew about him and what he had done.
It was in all the newspapers, radio and tv. If you can tolerate the typos, extra spaces, irrelevant numbers, etc. treat yourself to this story.

0 of 0 people found the following review helpful.
A Fasinating True Story of a Modern-Day Mountain Man
By Veganman
Sometimes, when I am really lucky, I discover an author whose work I've never read. I discovered Jack Olsen a few months back and have read two of his books, and both drew me in and keep me reading with more enthusiasm than I've had with any other books for quite some time. Give a Boy a Gun was truly engrossing and left me wanting to read more work from this author. I intend to do just that...

0 of 0 people found the following review helpful.
Good book needs typos fixed
By AJP
Seems to tell both sides of the story. Not trying to sway one way or the other. Kindle book has lots of typos in it. I would have give book 5 stars if not so many typos.

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[I835.Ebook] PDF Download Animal Planet Animals: A Visual Encyclopedia, by Animal Planet, Jim Buckley, Anita Ganeri, Cari Jackson, Catherine Nichols, Lori Stein

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Discover the many ways animals are surprisingly human!

Meet more than 2,500 amazing animals in this comprehensive, family-fun, global reference guide from Animal Planet--your source for all things animals. Get up close and personal with the diverse species that share our world and discover the many ways animals are just like us!

Animal Planet Animals: A Visual Encyclopedia profiles the seven major animal classes--mammals, birds, reptiles, amphibians, fish, arthropods, and other invertebrates--and features more than 1,000 stunning color photographs of animals in action. A giant removable poster showcases record-breaking animal kingdom facts and Animal Planet L!VE bonus videos transport readers from the book page directly to animals in their natural habitats around the world. Additional book features include a comprehensive glossary, index, and study resources for extended learning in geography, climate change, biology, and ecosystems, plus Animal Planet's R.O.A.R (Reach Out. Act. Respond.) facts throughout discuss conservation and animal rescue efforts.

Highly accessible for both curl-up reading and dip-in reference needs, care has been taken to offer animal lovers less work and more wow by weaving the taxonomic and biological information throughout the individual sections rather than putting it all up front. Specialist authors and life science experts provide the most up-to-date view of the animal kingdom, making it an ideal homework helper and a crucial family reference for the school years and beyond.

A beautiful gift for any animal lover, a portion of proceeds benefits R.O.A.R. (Reach Out. Act. Respond.), Animal Planet's project dedicated to improving the lives of animals in our communities and in the wild.

• Sales Rank: #230812 in Books
• Published on: 2015-09-22
• Released on: 2015-09-22
• Original language: English
• Number of items: 1
• Dimensions: 12.50" h x 1.00" w x 9.50" l, .0 pounds
• Binding: Hardcover
• 304 pages

Review
"It's hard to resist the baby gorilla that beckons from the cover...more than 1,000 photos bring 2,500 animals to life with fun facts and small bites of information nonfiction fans love." - The Charlotte Observer

"[Animal Planet Animals: A Visual Encyclopedia] is an ideal reference book that should be included in every library (even home ones) as well as classrooms!"- Booking Mama

"Incredible animal photography with loads of interesting facts...a wonderful animal resource guide that kids, parents, and teachers can sink their teeth into." - Kristi's Book Nook

"A treasure to behold. Whether your child is already an animal lover or not, this resource book is sure to be entertaining." - 5 Minutes For Books

"A visually attractive, fact filled book...a worthwhile investment sure to make kids smile and read." - Books 4 Your Kids

"Bursting with fascinating and educational information, stunning photographs, and hours of captivating material, [Animal Planet Animals: A Visual Encyclopedia] has everything animal lovers could want and need."- Word Spelunking

About the Author
Animal Planet, a multimedia unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets: www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service and merchandising extensions.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Example pages from the book
By D. Coral
Our toddler loves going through this book. Perhaps the best way to describe it is to show a few pages selected at random, here are 4 photos. This book is excellent for any kid from ages 2 to 15. The writing is simple, but introduces enough advanced terms that it will expand the vocabulary even for someone of high school age. Kids love the way this book is organized like a reference encyclopaedia with a twist of variety in the layout every few pages.

2 of 2 people found the following review helpful.
Now if only we could get one of these covering Black Friday shoppers.
By Armando N. Roman
My oldest daughter is getting more and more into animals. Not that long ago, I got her a big photo book all about wolves, that had lots of information on the species, and full page photos showing them in their natural habitats. Now and then she'll come home from school with a small National Geographic book that has some good info on a couple of animals, but is usually focusing on something, like stealthy animals. This Animal Planet visual encyclopedia covers just about any animal any kid could think of, and is full of beautiful photographs and good tidbits of information.

Let me just flip to 3 random pages and summarize what's on them to give you a good idea of what I learned:

-both male and female caribou have antlers, and the females shed theirs after having babies
-their calves join the herd right after birth
they cover over 1600 miles when they do their summer migration and head back south when snow falls

-the wandering albatross has the largest wingspan of any other bird (up to 11 feet!)
-the wandering albatross also only returns to land to mate
-the Australian pelican looks really stupid

-Atlas moths, one of the largest species of moth, only live for a week after emerging from their cocoons because they don't have a mouth (that sucks)
-the ornate moth has wings that, when closed, look like a blanket with a cool pattern

Also included in the book is a nice poster full of more animal facts and pictures.

It's crazy how inexpensive this book is considering all the animals covered in it. This dwarfs any kind of animal book my school library had when I was a kid, and if I was a grade schooler now and saw this on the shelf, it'd blow my mind.

1 of 1 people found the following review helpful.
Fun Animal Book for Browsers
By Annette Lamb
ANIMAL PLANET ANIMALS: A VISUAL ENCYCLOPEDIA provides a visually stunning look at animals from around the world.

After an introduction and table of contents, the book describes how to use the book. This page should be helpful for young readers who might easily be overwhelmed by the size and scope of the text.

The reference book is organized by animal kingdom. After an overview that explores general information about animals, chapters examine mammals, birds, reptiles, amphibians, fish, arthropods, and other invertebrates. Within each category, a few pages introduce the animal type followed by an examination of small groups of animals and close-ups featuring specific examples. For instance, a two-page spread on bears is followed by a close-up examination of the Giant Panda. The book concludes with a glossary, a couple pages about traits humans share with other creatures, and an index.

While the book is logically organized and would be particularly useful to children working on projects related to specific animal kingdoms, it might be overwhelming for youth accustomed to an encyclopedia organized in alphabetical order. The book’s consistent presentation of feature elements such as animal facts and feeding habit make the book easy to digest.

The visual layout of the book includes color coded chapters with endless high-quality photos that will appeal to readers who enjoy browsing animal books. However, the hundreds of information-rich pages may be overwhelming for student researchers seeking specific facts for class projects.

With more than 2500 animals and over 1000 photographs, librarians will find this amazing reference book to be popular across grade levels.

Published by Liberty Street/ Time Inc. Books on September 22, 2015. Review copy courtesy of the publisher.

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Animal Planet Animals: A Visual Encyclopedia, by Animal Planet, Jim Buckley, Anita Ganeri, Cari Jackson, Catherine Nichols, Lori Stein PDF
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[E835.Ebook] Download PDF Implementing Change: Patterns, Principles, and Potholes (4th Edition), by Gene E. Hall, Shirley M. Hord Ph.D.

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A research-based guide for educators to the practical methods of understanding, evaluating and facilitating the change process.

 

Significantly revised based on student and instructor feedback, the new Fourth Edition of Implementing Change continues to examine the ways in which change processes are experienced by those "on the ground" while adding new features, new material and the most current research. Based primarily on the Concerns Based Adoption Model (CBAM), this user-friendly text focuses on introducing constructs that can be used by those engaged in facilitating change processes as well as those who are evaluating and studying change.

• Sales Rank: #19826 in Books
• Published on: 2014-05-11
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 7.30" l, .0 pounds
• Binding: Paperback
• 384 pages

From the Back Cover

A research-based guide for educators to the practical methods of understanding, evaluating and facilitating the change process.

 

Significantly revised based on student and instructor feedback, the new Fourth Edition of Implementing Change continues to examine the ways in which change processes are experienced by those "on the ground" while adding new features, new material and the most current research. Based primarily on the Concerns Based Adoption Model (CBAM), this user-friendly text focuses on introducing constructs that can be used by those engaged in facilitating change processes as well as those who are evaluating and studying change.

 

As before, the major construct that is the topic of each chapter is evidence-based. For this edition, up-to-date citations from research have been inserted with each construct, tool, and application. The findings from important recent research studies are reported, such as the first studies linking Change Facilitator Style of school principals with student test scores.

 

About the Author
About the Authors

Gene E. Hall, Ph.D. , School of Environmental and Public Affairs, University of Nevada, Las Vegas, has been a full professor at four universities and served as the Dean of the College of Education at two universities. Dr. Hall is internationally recognized for his career-long focus on developing new understandings about the change process in organization settings. He regularly serves as a consultant for schools, school districts, businesses, and state leaders on the implementation of various innovations and change processes from a Concerns-Based perspective. In addition to his work in the United States, he regularly collaborates with colleagues in other countries and serves on doctoral committees in relation to facilitating, evaluating, and studying change processes. His more recent research has examined relationships between Change Facilitator Style of leaders and outcomes such as increases in student learning. Dr. Hall has had a parallel academic career in regard to innovation in and national accreditation of teacher education. He is a co-author of The Foundations of American Education (Pearson) now in its 16th edition, and the lead author of Introduction to Teaching: Making a Difference in Student Learning (SAGE).

 

Shirley M. Hord, Ph.D. was the first Scholar Emerita at the Southwest Educational Development Laboratory, and is currently Scholar Laureate, in association with Learning Forward (previously, National Staff Development Council). She authors articles and books on school-based professional development, school change and improvement, and professional learning communities. A sampling of her publications are Implementing Change: Patterns, Principles, and Potholes with Gene Hall; Learning Together, Leading Together: Changing Schools Through Professional Learning Communities, Teachers College Press (2004); with Patricia Roy, Moving NSDC’s Staff Development Standards Into Practice: Innovation Configurations, National Staff Development Council (2003); Leading Professional Learning Communities:Voices from Research and Practice, Corwin Press (2008); and with Edward Tobia, Reclaiming Our Teaching Profession: The Power of Learning in Community, Teachers College Press (2012). In addition to working with educators at all levels across the United States, Canada, and Mexico, Dr. Hord serves as an educational consultant worldwide, in Asia, Europe, Australia, and Africa.

Most helpful customer reviews

31 of 31 people found the following review helpful.
: Implementing Change: Patterns, Principles, and Potholes
By A Customer
Implementing Change: Patterns, Principles, and Potholes (2001) is the latest book on the process of educational change and leadership co-authored by Gene E. Hall and Shirley M. Hord. It describes the Concerns-Based Adoption Model (CBAM), a framework they have been developing for use in organizational and educational settings for the past thirty years. Within it they describe how people can and do facilitate change. Leadership today requires the ability to organize and direct human resources for levels of constant change, most recently in educational settings. This book provides educational leaders and change agents with practical tools and advice on how to effectively accomplish their goals. Among them are: innovation configuration mapping techniques, stages of concern surveys and evaluative tools, and levels of use matrices, as well as information on leadership styles and how they affect change.
The format of this book is not only engaging, but entertaining. Chapters begin with quotes in first person narrative, from real/fictitious accounts of people involved in change. The figures and graphics, often using analogies and metaphors for text ideas, add to the clarity and the readability of the book. Case studies and examples are interspersed with humor and credible settings and characters. Focus questions within chapters and discussion questions at the end of the chapter invite further thinking and discussion which makes it an ideal resource for study/focus groups who are dealing with change. Chapter endings also include suggestions for fieldwork activities that provide opportunities for active engagement with the issues being discussed.
While they caution readers not to use this as a recipe book (p. 103) it is difficult to overlook the accommodating and sequential format they use, filled with useful advice and suggestions. Hall and Hord offer practical tools and a unique combination of theory, research and practice for coping with change in organizational structures. With good humor and practical advice this is one of the most readable and useful books ever to help managers and change facilitators navigate through the difficult process of organizational changes.

2 of 2 people found the following review helpful.
Practical and Easy to Understand
By KK
This book is very practical and offers good insight into the patterns and phases people go through when organizations experience great change. Leaders should read this book before implementing drastic changes in their organizations.

2 of 2 people found the following review helpful.
Praises for Hall and Hord
By Ewing Green
One of the finest books on leading sustained change in education. It covers all the way from strategic thinking to implementation and assessment of effectiveness. Outstanding resource.

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